We help brands find the idea that sets them apart.
Black Sheep Ideas is a small branding and marketing agency in the UAE, run by Ridhima Sinha and Saurabh Khatri. We take on a few clients at a time and do the work ourselves, from brand identity and campaigns to social media and websites.
Most brands come to us at a turning point. A launch, a rebrand, a market that has suddenly got crowded, or just a feeling that the brand no longer says what the business has grown into.
We like to start by listening. We spend time with you, look hard at the people you want to reach, and only then start making things.
It takes a little longer at the beginning, and it saves a lot of going back and forth later.
What we can help with
Pick one, or let us look after the whole picture. Either way, you will be talking to the people doing the thinking.
Brand identity and experience
Brand thinking, logos, colours, type, packaging, and the places your brand lives in real life, like a shopfront, a lobby or a menu.
Film, print, outdoor and radio
Campaigns from the first idea to the final edit, made with production partners we have worked with for years.
Social and paid media
Day to day social media, influencers, and search and display ads, with honest reporting on what is and isn't working.
Websites and SEO
Websites that are easy to use and easy to find, and the care they need after launch.
How a project usually goes
Good work rarely starts with making things. It starts with understanding the problem properly.
First, we listen
We talk to you, look at your market and, where it helps, speak to your customers. The aim is simple: work out what the real problem is before anyone opens a design file.
Then we agree the plan
We settle the positioning, the audience and the business goal together. The channels come after that, not before, so the idea is free to show up wherever it works best.
Then we make it
Identities, films, content, websites. This is the part everyone sees, and you are part of every review along the way.
And we keep watching
After launch we track how it is doing, adjust what needs adjusting and put more behind the things that are working.
Brands our team has worked with
Across hospitality, travel, education and technology in the UAE, some with Black Sheep Ideas and some in our earlier roles.
Etihad Airways Experience Abu Dhabi Emaar Hospitality SLS Dubai Address Hotels and Resorts Khalifa University Ankabut